College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important.

The purpose of the "why us" essay goes two ways. On the one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school. ( )

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience, and whether your target schools fit your goals and aspirations.
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