I'm really trying my best to do some seo. I've tried almost every social network, but just not seeing conversions. Is there something that people tried that is sort of different or not talked about? Thank you all!
  • MylesB

    Link to your site?
  • Matt Borchert

    http://voracity.ch/ is what I think his site link is.

    SEO is all about the content, now that's true more than ever before. You want to be focusing on bringing things to your website that people want to fix it and see, and then share afterwords or come back for more.

    Social will play a big part in things - be active and get noticed. You say you've tried almost every social network but I see one tweet on your twitter account. Here's a hint....launching a clothing brand is A WHOLE LOT OF WORK. The vast majority of those who try fail - it's simply an extremely saturated market with a lot of very very good competition.

    Be consistent on social media and keep yourself involved. I don't see an instagram account so if you don't have one get one and BE ACTIVE. You have to not only be active on posting your own stuff, but active on other peoples pages as well. People won't find you if you're not out there talking to them and having genuine interactions.

    What is your current total unique visitor count to your website? At the lowest you should be converting 1% of all visitors to sales (1 / 100). Anything lower than that and you have issues with your conversion funnel.

    Your designs feel a little bit disjointed as a whole, and while I wouldn't say they are bad, they're also not really ground breaking either. It's going to be hard for you to stand out. A lot of times in clothing you can have a relatively good release of products - but if you aren't setting trends or really on the very top of the game no one is going to take notice.
  • dbdesign

    I can definitely give you some advice on first impression.

    Upon landing on your page I immediately notice a few things and none of which are positive:

    - Your logo is choppy and looks like a poorly cut out threshold photoshop image
    - Your photographs on the main slider are terrible quality and have absolutely zero style or professionalism about them
    - There is text overlaid on the photos " See you on the dark side" but there is no branding in that photograph that convinces me of that saying. You're sitting in front of what looks like a cabinet for mom's fancy china and silverware.
    - There is no style, branding or identity to draw as customer into your brand and nothing very appealing.
    - Your t-shirts are just lazily mocked up on templates, you need to take professional photographs of the actual printed design.

    Looking at your product pages, I still cannot relate to your brand or the design, there is no identity here. You spend more time on the product page describing the t-shirt quality (twice) and there is no thought put into the presentation, design or identity.

    The designs that you do have are inconsistent, and each one is completely different from the next. Cool, but not when you are trying to establish a brand and central identity for your brand. You need consistency, and need to have a look that people recognize, once that look is recognized...then you can make 7 completely different designs.

    My advice would be too start over. Create an identity for your brand. Take better photographs that tie into the look of your identity, get rid of the mockups and take actual product photos, re-work the product details page (no one care about the tshirt material details that much) stop offering so many different colors and options. Focus on a few designs in one print option.

    Here are some important questions you need to ask yourself:

    What is your brand?
    What is your message?
    What do you want people to take away when they see your brand for the first time?
    How do you want people to relate to your brand?
    What type of market are you entering your brand into?
    How can you keep your brand visually consistent so that you can create a strong base to build on?

    Just keep on putting your best effort into it, and make it something that you're proud of.
    Good luck.
    -db
  • BluuDreams

    dbdesign said:I can definitely give you some advice on first impression.

    Upon landing on your page I immediately notice a few things and none of which are positive:

    - Your logo is choppy and looks like a poorly cut out threshold photoshop image
    - Your photographs on the main slider are terrible quality and have absolutely zero style or professionalism about them
    - There is text overlaid on the photos " See you on the dark side" but there is no branding in that photograph that convinces me of that saying. You're sitting in front of what looks like a cabinet for mom's fancy china and silverware.
    - There is no style, branding or identity to draw as customer into your brand and nothing very appealing.
    - Your t-shirts are just lazily mocked up on templates, you need to take professional photographs of the actual printed design.

    Looking at your product pages, I still cannot relate to your brand or the design, there is no identity here. You spend more time on the product page describing the t-shirt quality (twice) and there is no thought put into the presentation, design or identity.

    The designs that you do have are inconsistent, and each one is completely different from the next. Cool, but not when you are trying to establish a brand and central identity for your brand. You need consistency, and need to have a look that people recognize, once that look is recognized...then you can make 7 completely different designs.

    My advice would be too start over. Create an identity for your brand. Take better photographs that tie into the look of your identity, get rid of the mockups and take actual product photos, re-work the product details page (no one care about the tshirt material details that much) stop offering so many different colors and options. Focus on a few designs in one print option.

    Here are some important questions you need to ask yourself:

    What is your brand?
    What is your message?
    What do you want people to take away when they see your brand for the first time?
    How do you want people to relate to your brand?
    What type of market are you entering your brand into?
    How can you keep your brand visually consistent so that you can create a strong base to build on?

    Just keep on putting your best effort into it, and make it something that you're proud of.
    Good luck.
    -db

    He pretty much nailed it. Def follow what he said
  • jonkruse

    Matt Borchert said:http://voracity.ch/ is what I think his site link is.

    SEO is sort of a dead term these days. While it has always truly been about the content, now that's true more than ever before. You want to be focusing on bringing things to your website that people want to fix it and see, and then share afterwords or come back for more.

    =

    SEO is definitely not a dead term, but isn't used correctly in the original post.

    Search engine optimization (SEO) is optimizing your website to get traffic from keywords on search engines like google.

    Your structure of urls and the way everything is displayed looks good.

    Check out http://backlinko.com/ for more info about SEO. I would suggest signing up for google adwords so you can see googles keyword planner. It will give you an idea of what keywords are searched more and how much competition you have for it.
  • Matt Borchert

    Well yes, of course. But most of the time when someone mentioned "SEO" on their resume or business they are offering a service that is no longer effective - trying to hustle the system in a futile attempt to artificially inflate search rankings.

    Now it's all about generating meaningful content that pulls people in and gives people the answers that they're looking for.

    As far as the marketing of PPC I wouldn't really consider that SEO - a different ballgame, although it follows similar rules.

    I suggest finding good long tail keywords and going after those and seeing what does and what doesn't hit. Prime keywords in the clothing business can get real expensive real fast.
  • jonkruse

    Matt Borchert said:Well yes, of course. But most of the time when someone mentioned "SEO" on their resume or business they are offering a service that is no longer effective - trying to hustle the system in a futile attempt to artificially inflate search rankings.

    Truth is that form of thinking is dead / dying. Google now punishes anyone they find attempting such things (sometimes to the point of being blacklisted).

    Now it's all about generating meaningful content that pulls people in and gives people the answers that they're looking for.

    As far as the marketing of PPC I wouldn't really consider that SEO - a different ballgame, although it follows similar rules.

    I suggest finding good long tail keywords and going after those and seeing what does and what doesn't hit. Prime keywords in the clothing business can get real expensive real fast.

    I do agree that a lot of the people that say they do SEO are terrible at it.

    I also agree that meaningful content is key. But even with the best content if you aren't doing SEO you aren't going to get ranked in google.

    The truth is that you need to have good SEO to be seen by google. You need to have the keyword in the url, title, description, and in the article. If you don't you aren't going to rank on google for the keywords. This isn't something google is going to blacklist you for!

    Very simple things but if you dont know the basics you aren't going to get anywhere.

    "Find out what hits and what doesn't"

    There is googles keyword planner tool that tells you how many searches for keywords every month and what your competition is for these keywords. You know what hits, you know your competition, you just have to build better content have better SEO and better page authority.

    Matt you really need to know more about this subject to give advice because a lot of your views are wrong.
  • Matt Borchert

    jonkruse said:
    Matt Borchert said:Well yes, of course. But most of the time when someone mentioned "SEO" on their resume or business they are offering a service that is no longer effective - trying to hustle the system in a futile attempt to artificially inflate search rankings.

    Truth is that form of thinking is dead / dying. Google now punishes anyone they find attempting such things (sometimes to the point of being blacklisted).

    Now it's all about generating meaningful content that pulls people in and gives people the answers that they're looking for.

    As far as the marketing of PPC I wouldn't really consider that SEO - a different ballgame, although it follows similar rules.

    I suggest finding good long tail keywords and going after those and seeing what does and what doesn't hit. Prime keywords in the clothing business can get real expensive real fast.

    I do agree that a lot of the people that say they do SEO are terrible at it.

    I also agree that meaningful content is key. But even with the best content if you aren't doing SEO you aren't going to get ranked in google.

    The truth is that you need to have good SEO to be seen by google. You need to have the keyword in the url, title, description, and in the article. If you don't you aren't going to rank on google for the keywords. This isn't something google is going to blacklist you for!

    Very simple things but if you dont know the basics you aren't going to get anywhere.

    "Find out what hits and what doesn't"

    There is googles keyword planner tool that tells you how many searches for keywords every month and what your competition is for these keywords. You know what hits, you know your competition, you just have to build better content have better SEO and better page authority.

    Matt you really need to know more about this subject to give advice because a lot of your views are wrong.

    I think you're misinterpreting what I've been saying. (actually I didn't say it very well re-reading it).

    I think having a targeted keyword in all aspects of the page almost goes without saying. Like you said title, description, url, having a URL structure that makes sense etc etc etc.

    Google Blacklisting revolves around keyword spamming and using black / gray hat tricks ala: http://noisey.vice.com/blog/heres-why-rap-genius-got-banned-by-google

    I wasn't saying normal use of basic SEO tactics will cause this....I've been doing this close to 15 years now. The things I say are dead are tactics like the listed above, keyword stuffing, thinking that meta keywords have any impact at all.

    Any meaningful content written for the subject will be NATURALLY dense in the keyword that you're trying to hit without being stuffed full of it. Natural language is key. Getting your page shared consistently by other websites that have authority is also key. It's a giant spider web if you really want to hit the top. People hear SEO and think I'll just say the word Pizza a hundred times in this paragraph and I'm sure to rank highly for pizza! Not so much. 20 years ago sure! You had a shot.

    There is a reason places like Wikipedia command the top spot on a huge amount of google searches. It's dense in meaningful content that is well written and natural, and has a massive amount of people backlinking to it furthering its authority.
  • Matt Borchert

    To better clarify the old way of thinking about SEO has changed VASTLY since Panda and beyond google search algorithm updates. You want to go after the right keywords and give your page a good structure and BE MOBILE FRIENDLY. Don't miss out on that last one.

    You also want to craft content that people actually care about, and products that people actually want to buy. Without those last two you're always fighting a battle that will be nigh impossible to win.
  • dbdesign

    SEO , I hate that crap.
    Just post images, name everything properly, use keywords and get social... it'll all be ok.
  • jumpy

    Get into the routine of posting a shirt adding the seo junk (name, title, tags as per above) consider naming your images better (not anvil__royal blue_mockup_1.jpg)

    Yeah def. rename those :D

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