Hey Everyone, I'm very new to making shirts and the whole process. I was wondering if anyone here got their brand trademarked first or if they started making shirts and then later down the line get their brand trademarked. Thanks guys :)
  • Branded Quotes

    Have your initial release first before paying for trademarks and everything.
    Some people think business is fun but only on the first months when you
    still have the money to finance the whole thing.
    Also keep in mind that packaging is a very important thing in selling shirts.
    Good luck mate!
  • EthereaL

    When it comes to packaging, what are some mistakes you've made in the past, and what are some mistakes new people do?
  • Branded Quotes

    I spent some money on a hundred blank pizza boxes on my first month and first release thinking it would be awesome when printed with my brand name. I was going to ship the shirts when I discovered huge packages cost higher shipment fee lol. The boxes was stocked in my garage but it's ok I could still use it once I display my shirts on my future store.
    But on the run you will never regret things because that would become your lesson.
  • disembodied head

    Branded Quotes said:
    Also keep in mind that packaging is a very important thing in selling shirts.
    Good luck mate!

    packaging can be important if you're an established brand IMO, but not so much if you're just starting out. I honestly don't care about packaging because it all winds up in the garbage anyway. yes, it shows that a company cares but i'm far more concerned about that little bit extra they put into the product, not the box/bag that the product comes in.

    If you're new I honestly think it's a waste of money and the reason is simple. If your first release isn't any good and nobody buys your product then you've just thrown money away getting those fancy mailers with your brand name printed all over it. People tend to get too caught up in the hype surrounding how you present yourself as a business. But what works for one company may not work for another.
  • miles to go

    disembodied head said:
    Branded Quotes said:
    Also keep in mind that packaging is a very important thing in selling shirts.
    Good luck mate!

    packaging can be important if you're an established brand IMO, but not so much if you're just starting out. I honestly don't care about packaging because it all winds up in the garbage anyway. yes, it shows that a company cares but i'm far more concerned about that little bit extra they put into the product, not the box/bag that the product comes in.

    If you're new I honestly think it's a waste of money and the reason is simple. If your first release isn't any good and nobody buys your product then you've just thrown money away getting those fancy mailers with your brand name printed all over it. People tend to get too caught up in the hype surrounding how you present yourself as a business. But what works for one company may not work for another.

    agreed. I'm over 8 years in and making a great product is more important initially than fancy packaging. Getting a shirt in a custom printed box from a brand that may not be able to fund a second release is pointless. I used to print custom polymailers and stopped years ago. My demo is a bit older and me shipping in a plain black polymailer is fine for them. If you sell to younger kids, they love the fancy crap. I put in some bookmarks with each shirt as a little gift, but the over packaging that drove a ton of brands of of business in 2010-2012 is long gone as it should be. Spend your money on making good designs and prints.
  • EthereaL

    Wow. Thanks everyone I really appreciate the feedback. As for shirts, I'm using American Apparel type of shirts because of the quality. Do you guys have any other recommendations?
  • Silky49

    American Apparel works if you can get them cheap through wholesale. I print almost all of my shirts on Bella/Canvas and District Threads. Every now and then I'll throw a Gildan Fashion soft in there.
  • miles to go

    EthereaL said:Wow. Thanks everyone I really appreciate the feedback. As for shirts, I'm using American Apparel type of shirts because of the quality. Do you guys have any other recommendations?

    I use next level for mens and bella for womens, but only their relaxed fit garments. I stopped with AA years ago after too many issues with them.
  • disembodied head

    shirt blanks will be dependent on a lot of different factors. what's your budget? US made vs non-US made? fit/cut? I personally love Royal Apparel blanks. they make everything from organic, recycled, US made, Union made, bamboo and hemp. I also like the fit of their tees. they're similar to AA and very comfortable. But, they're not cheap by t-shirt standards.
  • EthereaL

    Last questions. If you're doing this as a hobby with a possibility to make it a business (depending on where it goes) would you get your business license and tax permit? or would just make some shirts to get the name out there?

    Thanks again everyone!
  • dbdesign

    EthereaL said:Last questions. If you're doing this as a hobby with a possibility to make it a business (depending on where it goes) would you get your business license and tax permit? or would just make some shirts to get the name out there?

    Thanks again everyone!

    I think that "if you're doing this as a hobby" and that is your mindset, then you're already on the wrong track. If you plan to grow it into a business you have to get in the mindset that you're planning to grow a business not cultivate a passion project with hopes you make your money back eventually.

    Hobbies are completely separate from a business. Sewing is a hobby- spending your own money and time to create apparel, websites, promotion and marketing - that is not a hobby. I will also tell you, that this will be one of the most expensive soul-sucking "hobbies" that you could undertake if you decide to go that route. If you do not treat it like a business from the very beginning, you will be stopped before you even get started.

    With that said...you're starting small, test the waters see how it goes with a small run. Don't jump the gun and Trademark anything- it's expensive. Don't file a business license or any of that other shit, it doesn't matter yet. Because until you make a certain amount of money, consecutively, or the IRS will classify your "serious business" a "hobby" anyway. When it gets to the point of "oh shit, I'm actually making decent money with this thing I'm doing" , then these are the questions you will want to be asking your accountant, until then...just work hard.

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