I'm starting a t-shirt brand named Lock & Key apparel. But after doing my research there's another brand out there called Key St. and they use a tagline "One Nation under Lock and Key" Do you think that is a conflict of brands?
  • fuggart

    I just wouldn't even bother. it's a really over done name. I can already picture the first T-shirt with an actual lock and key on it with some kind of arched athletic font over it and "est. MMXV" or something.

    Go and brainstorm something original and try again
  • fuggart

    I just wouldn't even bother. it's a really over done name. I can already picture the first T-shirt with an actual lock and key on it with some kind of arched athletic font over it and "est. MMXV" or something.

    Go and brainstorm something original and try again
  • dbdesign

    I find it funny that you're working backwards here and you didn't even realize you just admitted it.

    You said...I'm starting a brand. BUT after doing my research. Well see that is the problem right there, you should have done your research and then made the decision to begin a clothing company.

    Overall, Lock & Key Apparel is a lame and generic name. Do more research.
  • DanielAndHisArt

    Since these dudes are offering some help, i figured i would log in and give you some advice as well and try to help.

    So, i found this - http://www.lockandkeyclothing.com.au/

    and with just THAT i would scrap your name all together. Before you actually settle on a name/make a gmail email, try to google and research BEFORE you decide to stick with something or even post that you are looking for designs. I saw your job post, and its great that you want to invest in this and give it a try, but i would try to do things in a different order.

    IMO, you cant purchase or create designs (that have meaning) if you have no clue what your brand is going to stand for. Just saying " Confidence Through Clothing" as a tagline isnt enough. Are you going to do actual clothing or just tees? Because if you are just wanting to release tees, i would get rid of the tagline and the whole "apparel" thing all together honestly. You are bascially just another random (no disrespect, just a term ) who is selling tee shirts online. You have to separate yourself from the thousands of others ding that. The things a lot of these "indie" companies have going for them is creativity. Dobi and Fullbleed - Unreal ideas and execution. Does he make a killing? I am willing to bet not (no offense Rob!). But imo he releases some of the best graphic tees possible and has passion behind his ideas. Same with Electric Zombie. Concepts are out of this world and Kyle does his best to break even. Dobi and Kyle both have followers and fans and a CREATIVE MIND and plan for their brands. They did everything right by research etc, and im sure that both of them would tell you to invest in something else.

    Im not saying give it up or scrap your ideas. Just come with something relevant and meaningful. That way at-least others can relate to it. Get your game plan together before buying designs, or creating instagrams/facebooks. Make sure that you are 100 percent positive that "This is what my brand is and is going to be" before you waste money and end up regretting the whole process in the first place. People rush things, and when they rush things, things get sloppy. I dont want a sloppy product. If i spend 25 dollars on your product, i want you to be purchasing something that you worked your ass off on. Something that you put your heart into. because i worked my ass off for that 25 bucks and im not going to want to spend it on something that has no meaning.
  • dobi

    i don't make a killing cause i don't give a shit, but that keeps people coming back. i do a-ok.
  • DanielAndHisArt

    Lol! Yea, i get ya. I just think a lot of up and coming companies have a mindset that if you make something people are going to buy it. Fullbleed name and all is genius. And I feel like brands with actual thought behind them could be way bigger than they are, but they aren't. You guys do great. The tee shirt/indie clothing market just is what it is. Someone who is looking for designs before they decide on an identity, eh, probably not gonna end up well. And if you guys (the longer lasting indie brands) aren't racking tons of profit, I don't think these smaller start ups have a chance if they don't get their ideas or concepts straight because you guys already have that part down. I get way too many emails from people that say " yo bro, need some wicked killer stuff designed for my brand I'm starting". And then three months later they don't have any sales because they didn't plan it out properly and no one wants to buy their shit cause someone else has done their ideas and concepts before. And even if you tell them that while you are designing stuff for them, they don't care because they "researched". I'm also saying this only knowing what Kyle has posted in blogs and speculating. Fullbleed could make millions for all I know.

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