We're Pathways Apparel, a new independent streetwear brand from the UK!

Having launched just a few weeks ago we are going from strength to strength, recently working with the same photographer as Jessie J / Tinie Tempah and many more and looking to work alongside some incredible upcoming UK bands and artists.

We would love your feedback/critique in moving our brand forward.

http://www.pathwaysapparel.co.uk
http://www.pathways-apparel-blog.tumblr.com
http://www.facebook.com/pathwaysapparel
  • fuggart

    products aren't my thing but that aside as that's preference and I reckon there are enough people out there who will like your stuff… can you just please ditch that weird wall background on the website and make it plain black or something? it's really distracting and I don't like how it looks. A black background would work much better with the products
  • dobi

    yikes, what fuggart said, remove that background ASAP. no, like, now.

    also, should have done some custom type rather than using brush script...

  • babix

    i like your logo
  • pathwaysapparel

    Thanks alot guys, background has been changed!

    I will definitely be using all custom designs in future products. Thanks Babix!
  • VIHMIRU

    I personally HATE the use of 'est. year' when not used correctly.

    The point of 'est. year' is to communicate to your customers (and potential customers) that your brand has longevity, that it's been around for years, that the brand is financially secure, can be trusted, therefore making customers feel more comfortable about buying into it and picking up some products.

    As opposed to 'Oh, this brand has been around for five seconds'.

    It's better to not use it until you've got at least 10 years under your belt. Even then, 20 years is better. 50 better still.

    Perhaps not your main concern though depending on your long term goals. If it were me, I'd lose it from future incarnations.

    I also notice you refer to your stuff as street wear - If you're looking to market your products to that crowd, your pricing perhaps is too low. But that may be a true reflection of what the t-shirt is quality wise and for who you sell to.

    Most premium 'street wear' t-shirts in the UK can be sold anywhere from £25 upto £45. But they'll have decent fabric, print, embellishments and a fair few of them will be cut and sew (not off the shelf blanks).

    Even if your £9.99 t-shirt is shit hot in terms of quality, a lot of customers will assume it's a low quality garment as they're used to paying for the high quality. Sometimes just a name. (Rightly or wrongly). This market is pretty saturated and somewhat cut-throat too, so if you expect to keep the brand alive you need to figure out what sets you apart from brand X or Y? Why should a customer choose you over them. It's not like people finding you online can try before they buy to know it's a decent sell; unless you wholesale.

    And on that subject, also think about wholesale pricing. If you retail at £9.99, what's your wholesale price? Will you be covering your overheads and making profit to re-invest? I personally don't think so.

    So long as you're not doing yourself an injustice, more power to you!

    The Tree emblem (minus the obvious), and the Fireplace design work well. The latter, I think, will be a favourite within the skateboard community. Out of interest, do you know what demographic you're selling to?

    Not loving the script sweat though. I agree with Dobi on the type.

    Another bit of advice - custom neck tags, or hem tags. Even consider printed tags. Lose the Gildan tags. And a sexy custom webstore / blog that fits with your brand also wouldn't go amiss.

    Live and breathe your brand ethos and then with some hard graft, the rest falls into place.

    #aimhigh
  • fuggart

    looks way better with the background change but now the garment is so dark that it's hard to see it against the background. I suggest either adding a white stroke to the image boxes or changing the background to a very dark grey like #202020
  • pathwaysapparel

    Cheers again for your comments/feedback! Good to know your views on the 'est year' - will consider that more in future!

    Also a good point on the branding Pathways as a 'streetwear' brand. Personally, I don't think any startup can really justify charging £25 for a tee which is why i've tried to keep my prices low. At the moment i'm more focussed on getting the brand name out there and spreading it rather than making huge financial gains (for me as it grows the finances will grow and allow Pathways to do more products and branch into different areas). But you make a good point with people usually associating streetwear stuff with high quality/higher prices and i'll definitely look into this and make some changes there.

    Definitely looking into custom neck tags and removing the Gildan tags.

    Thanks alot for your comments!

    Pathways #aimhigh
  • dobi

    pathwaysapparel said:

    Pathways #aimhigh

    don't do that.
  • VIHMIRU

    I hear you although you can justify £25 if the quality is there.

    Pricing is a tricky thing to get right. I can understand what you're trying to do in getting exposure but you'll create a problem when you want to change your pricing.

    You'll want to change your pricing not only when you step up your game to better quality garments and print with more colours etc. but overheads will also factor in... like studio space, warehouse space, power bills, travel costs and so on.

    Think long term.

    Some of your customers will buy into your brand and become loyal customers and will appreciate all the moves you make to improve your brand. Some of your customers will only pick your products up because they appeal for the prices they're willing to pay.

    However, what percentage of your sales will be from the latter group of people? Once you make the switch to higher pricing, you run the risk of losing them because they'll view you as too expensive. And if they make up the majority of your sales, your brand may not be able to sustain itself anymore.

    Concentrate on building a loyal customer base and that'll certainly help when you feel you're at a point of stepping up the products and the pricing. The earlier you start thinking about price changes, the better. This is so you can get the right kind of buy-in to your brand early on so, should you do well, you're at least some-what future proof.

    That said, there are no guarantees. People are fickle.
  • VIHMIRU

    dobi said:
    pathwaysapparel said:

    Pathways #aimhigh

    don't do that.


  • pathwaysapparel

    Yeah definitely, thanks again for all the comments/help!

    Will definitely be putting more thought into all these points when looking into the summer line, good to hear your feedback etc!
  • gurven

    dobi said:
    pathwaysapparel said:

    Pathways #aimhigh

    don't do that.

    HAHA.

    Also if you want to do well on here you should get an avatar.
  • pathwaysapparel

    Gurven - an avatar?
  • gurven

    Yeah on Mintees - most people won't click on your post if your avatar is the default leaves.

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