Know there aren't TOO many streetwear guys on here but very curious to hear everyone's thoughts on their new site / platform.

http://thehundreds.com/

Some words from Bobby about the new site
http://thehundreds.com/the-world-is-waiting/
  • Dr_Worm

    Pretty dope they have the blog/magazine aspect. I like that
  • cmeyers

    it's whatever....

    i'm just bored with hundreds. it's been the same for so long. i don't wear it, but i can see it for what it is and appreciate what they're trying to do. no hate for the sake of hate. but every time i see it it's the same.
  • JeffByNight

    Im not into it so far, I hate the inconsistency and layout of the Main page, make my eyes hurt. The Main Nav looks goofy too. Like Corey, I don't own anything from the Hundreds nor do I care much about their clothing, but I'm normally a daily vistor to the primary blog and Heplers, just for entertainment value.
  • deadera

    I love it! ;-)
  • Ellis

    Looks like they are about 6 months too late on that web trend of full-screen, mosaic tiled, blog posts. I personally don't like those types of websites. The load time is generally super slow and there isn't much creativity happening. I also don't like when I can't move my mouse around the screen without triggering some sort of hover effect or pop up -- but that might just be me :)

    Also looks like there are several glitches happening through out.

    The ideas behind it are pretty cool, but the execution is kind of sloppy, especially for a web trend that has been out and about for a while now.
  • Eureka!!!

    lol, I was actually going to post this. honestly It's not anything revolutionary like Ellis said. they keep talking about being story tellers and being a social media merchandising company, so i guess it works for that idea. But the new site just feels too noisy. The reason why I go on the hundreds is to read story's, not buy clothes to be honest, and the new layout just has way too many things/people they are trying to promote.
  • SinkorSwimBrand

    It looks like they put their pinterest as their home page haha
  • mattcorrado

    JeffByNight said:Im not into it so far, I hate the inconsistency and layout of the Main page, make my eyes hurt. The Main Nav looks goofy too. Like Corey, I don't own anything from the Hundreds nor do I care much about their clothing, but I'm normally a daily vistor to the primary blog and Heplers, just for entertainment value.

    I am the same way. I dont really wear streetwear stuff but their blog was a daily visit for me because of the beautiful photography and engaging content/artist features, etc. This new version loses a lot of what I liked so much about the old one. I dont want to click into an article to see the full post, I loved that I could scroll through their old site mindlessly taking it all in.

    I also agree that they seem late to the game on this one, which is surprising to me. Be interesting to see how the regular readers react to it.
  • zamboaga

    this now should be called thehundreds.tumblr.com. But still i love their stuff and always wanted to wear one.
  • ENDOR

    SinkorSwimBrand said:It looks like they put their pinterest as their home page haha

    ^^^

    This
  • JeffByNight

    I just don't get whats so profound and groundbreaking about it, like they're making it out to be? I may be ignorant to the fact though.

    Whats your thoughts Tyler?
  • Make Believe

    Where it falls short is the usability and understanding what is what. Pretty much the only reason I would go onto The Hundreds was to read Bobby's posts. Other then that the rest was just fluff.

    Now its just a bunch of content vomit that I can't tell if its a blog post, an instragram photo, or a product they are trying to sell me.

    Even the filtering is confusing and way too much to go through. I did a quick count and came with over 25+ categories they want you to filter through.

    If your site needs an instruction manual then you did something wrong. Congrats on their ten years, much respect on continuing to be relevant and pretty much create Streetwear.. But they could of executed the site a lot better.

    Rebel 8 is a great example of a functional, responsive, and easy on the eyes site for a brand. I know they aren't as content heavy as The Hundreds but props to whoever designed it. http://rebel8.com
  • Orcusbrand

    Check this out instead. http://www.suffoca.com/
  • HELLETH

    Reminds me of Windows 8. A bit much.
  • ShineOn

    Agree a lot with what Brandon is saying. My main irk with the site is the execution of their responsive grid. It makes for a pretty shitty user experience, isn't intuitive and I don't even find the design aesthetic even remotely pleasing. I feel like someone presented this option to the shot callers as the "solution" without a real understanding of their content strategy or visuals/copy that would be featured in the interface.

    I appreciate what they are trying to do but don't think they teamed up with the wrong people. Not sure if they paired with an agency or managed this in-house, but I feel like they overlooked UX testing, and just went with their gut. While I think the brand has a great voice and taste, they are by no means experts in the current digital landscape. I do like the individual posts page, but find the home page too noisy for any content to really speak to the user.

    They've opened up their variety of content, which will definitely expand their reach but think they will be alienating long time followers and readers by doing so. I also think that the brand's ethos, voice and vision will be dilluted by their contributors which will probably affect how consumers view their product in the long run.

    I went from checking their blog daily to only weekly with the recent influx of content not being posted by Bobby but I'm gonna stick with this new format to see where it goes. At the end of the day all they've really do is make it more inconvenient for those who only want to read Bobby's content, which isn't a huge loss. I feel like his writing and photos have always been such a cornerstone of the brand, which is why I think there is a "shock" with the new platform.
  • mattcorrado

    Make Believe said:Rebel 8 is a great example of a functional, responsive, and easy on the eyes site for a brand. I know they aren't as content heavy as The Hundreds but props to whoever designed it. http://rebel8.com

    Yea i prefer the Rebel 8 site tens times over. Way cleaner and more focused. I think The Hundreds is going to fail with this one. I've been to their new site twice and just find myself confused and uninterested.
  • david.s

    i don't know what to look at! but i agree, the rebel8 site is cleeean
  • Raw Meat

    Anyone know who designed the Rebel 8 site?
  • Raw Meat

    Doesnt matter, found them
  • ShineOn

    Raw Meat said:Doesnt matter, found them

    Who did their site?
  • Raw Meat

  • JoeBaronDesign

    I definitely agree with what people already said, that it looks like mix between pinterest and tumblr, it doesn't seem comfortable using, and it may be difficult to find Bobby's posts. Since he mentioned their a "social merchandising" brand, I believe it's going to make the followers to look and read at the other contributors to the site expanding the Hundreds. Now, it seems like most people want and enjoy reading Bobby's posts exclusively, but we'll see if that helps with the other posts not written by him with the occasional item they have for sale as you scroll down their site. I'm not sure how people will like it, but the newer generation has a very adhd mentality, so they may think nothing of it. Since most of us are designers we prefer the site to look clean, so it's not really that shocking to find people on here aren't really thrilled with the site.
  • JeffByNight

    It's fucking annoying how every time you reload the page everything bounces around out the order it was previously in.
  • PjamesDesign

    super overloaded! I was bombarded and a bit distracted by the visuals. Lots of cool content though!
  • KevinEspeche

    just like pepsi..
  • ShineOn

    It's slightly grown on me a little over the past week. Anyone else?

Advertise with us

Advertise with us


Sign Up

Forgot Your Password?