I haven't been extremely active on Mintees since Emptees ended. Some of you might remember me from there as being the guy who started up Open Your Eyes back in 2009. I even received some votes for "Worst Brand of 2009" in the 2009 Emptees Awards voting. My brand really wasn't a huge success, and it slowly died out. When I left for South America in October 2010, I had all but forgotten about it.
In June, I began working with some friends on a new project and as it has developed, I've been able to work a lot of the lessons that I learned from Open Your Eyes into it, and I wrote a short piece about it. Go check it out here:

A Better Way to Launch Your Apparel Brand | Pivitr



Basically, what we've done is create a platform where you can presell all of the shirts for your brand. Your customers won't be charged unless you reach the presales goal a la Kickstarter. Unlike KickStarter, your products will all be organized into a store, and so you can fund individual tees under your brand and figure out which ones are actually going to sell. Check it out and let me know what you think. We're looking for any suggestions we can get on how to improve it and make it more useful.

A Better Way to Launch Your Apparel Brand | Pivitr

  • Dr_Worm

    Neat, so after you get funded, you stay with the store front provided?
  • Matt Borchert

    Best of luck, you have a huge uphill battle ahead of you.

    Keep in mind that a lot of people who use kickstarter don't use it simply as a funding platform, but as a massive marketing platform. If you get a hot item on kickstarter, you potentially have hundreds of thousands of people looking at your project. The dollar investment amount that it is going to take to try to compete with that will be quite significant.
  • Skull With Hair

    this is neat, but its sort of geared towards a casual "brand owner" rather than someone who really wants to grow a legitimate business. It doesn't help someone with mediocre products sell more, it helps them lose less money. Thats only gonna get you so far you know?

    It takes some of the risk out, but no one ever made any money in business without risk.
  • jared

    This is really interesting. If you ever want to talk about integrating on-demand printing option for people who are under-funded, please email me.
  • DCBeatty

    Dr_Worm said:Neat, so after you get funded, you stay with the store front provided?

    I didn't really direct the post too much into how the whole process works. Basically, we are set up to keep preselling indefinitely. You keep your products on the same store at the same URL, and after the time is up, the funding resets to 0 and a second round begins so that people who missed out on the first round can get in on the second. If enough people are interested, we could then transition the product into a normal sales model so that after preselling a round you could then sell like normal.
    So long story short, yes, you can stick with the same storefront.

    Matt Borchert said:Best of luck, you have a huge uphill battle ahead of you.

    Keep in mind that a lot of people who use kickstarter don't use it simply as a funding platform, but as a massive marketing platform. If you get a hot item on kickstarter, you potentially have hundreds of thousands of people looking at your project. The dollar investment amount that it is going to take to try to compete with that will be quite significant.

    Yeah, we realize we're kind of jumping into the fire here. Right now we're in a startup accelerator and we're currently raising our first round of investment. We know it will be difficult, but investors are really interested, and we're already seeing quite a bit of success, especially when compared with KickStarter's initial sales. We're also in talks with a couple of larger corporations to partner with them.

    Skull With Hair said:this is neat, but its sort of geared towards a casual "brand owner" rather than someone who really wants to grow a legitimate business. It doesn't help someone with mediocre products sell more, it helps them lose less money. Thats only gonna get you so far you know?

    It takes some of the risk out, but no one ever made any money in business without risk.

    I completely agree with what you say after reading my page. That post was targeted specifically at tshirt brands from mintees, because I feel like that is what will be most useful for the majority of the people on here. The idea though isn't so much to just get rid of risk as it is to get customer validation. I know there are several designers who have a bunch of stuff that they haven't been able to sell to brands to get printed and I think this would be a good way for them to see what designs have enough demand to feasibly print and sell without a brand. Other brands could use it to see which five designs they should print of the eight they've created. I see this more as a way to help the cream rise to the top, more than help crap die.

    jared said:This is really interesting. If you ever want to talk about integrating on-demand printing option for people who are under-funded, please email me.

    I think we could make something happen, but we're not quite at that stage yet. I'll probably email you in a month or two.
  • jumpy

    if the brand pages became customisable then i think this would be sweet
  • FakeBonanza

    Skull With Hair said:
    It takes some of the risk out, but no one ever made any money in business without risk.

    Very cool idea....

    I agree with skull with hair though, takes a lot of the risk & learning process out of the equation.
    I'm sure tons of upstarts would give it a shot simply to save on initial production cost & test their potential product.
  • DCBeatty

    jumpy said:if the brand pages became customisable then i think this would be sweet
    This is actually in our build queue. We're finishing up right now having an embeddable widget so that you can run the crowdfunding campaigns through your own site, rather than having to use our platform.
    FakeBonanza said:
    Skull With Hair said:
    It takes some of the risk out, but no one ever made any money in business without risk.

    Very cool idea....

    I agree with skull with hair though, takes a lot of the risk & learning process out of the equation.
    I'm sure tons of upstarts would give it a shot simply to save on initial production cost & test their potential product.
    Even successful people flop though, and so this will help even established brands to test new lines.
  • ShineOn

    Interesting idea that I would probably have taken more seriously if the site was better designed. That personally kind of killed it for me.
  • DCBeatty

    ShineOn said:Interesting idea that I would probably have taken more seriously if the site was better designed. That personally kind of killed it for me.
    We are going to be working more on design in coming weeks. We've been spending most of our time on core functionality because that's what is most important at the moment. Once everything is working correctly, we will be pouring more resources into design.
  • Skull With Hair

    DCBeatty said:
    jumpy said:if the brand pages became customisable then i think this would be sweet
    This is actually in our build queue. We're finishing up right now having an embeddable widget so that you can run the crowdfunding campaigns through your own site, rather than having to use our platform.
    FakeBonanza said:
    Skull With Hair said:
    It takes some of the risk out, but no one ever made any money in business without risk.

    Very cool idea....

    I agree with skull with hair though, takes a lot of the risk & learning process out of the equation.
    I'm sure tons of upstarts would give it a shot simply to save on initial production cost & test their potential product.
    Even successful people flop though, and so this will help even established brands to test new lines.

    I think this totally has a place and a niche that will use it, but no established brand should revert to something like this. Its a stepping stone at best, not a sales model.
  • Jason Carne

    Not a bad concept, but how is this much different than Cotton Bureau?
  • Matt Borchert

    Yeah, I don't think any established brand would use something like this to "test" sales.

    If you successfully fund your developer costs for this on Kickstarter, you will have successfully beat the internet.
  • jonkruse

    There was also a website called camisa (couldn't find the website not sure if thats its exact name) which did the same thing.

    Interesting idea but not for business owners more towards designers that just want a product made without having to invest their own money.
  • DCBeatty

    Jason Carne said:Not a bad concept, but how is this much different than Cotton Bureau?

    With Cotton Bureau, you give them the design and they take care of everything. With Pivitr, you have full control over the brand and everything. It's sold under your name rather than ours. Right now we're working on a widget and API so you can even do the whole thing on your own site, rather than having to use ours so that you have full control over everything.
    jonkruse said:Interesting idea but not for business owners more towards designers that just want a product made without having to invest their own money.

    At this point, we'd love to have that crowd too.
  • HighFive

    It would have been awesome to know, that this didn't include europe before making a project.... (stripe)
  • DCBeatty

    HighFive said:It would have been awesome to know, that this didn't include europe before making a project.... (stripe)
    My apologies for not mentioning that. At this point, we're only able to work with those in the United States, Canada, and the UK. As Stripe expands in the future, we will be looking to expand to other markets. If you're interested, we would be willing to look into a custom solution for your situation though. If you're interested, feel free to email us at admin@pivitr.com.

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