yeah... its been pretty crazy. im glad barbara got involved. they dont have a case however. kinda weak of them to specifically go after MTTM like that. However i feel like MTTM had it coming

Seems Kruger hasn't ever cared about the Supreme logo but I think it is weird that they let MTTM "parody" it for all these years. Sounds like they only decided to take action after MTTM tried to file a trademark for "Supreme Bitch"

At the end of the day, anytime a streetwear brand is using that font on a red box, they are referencing Supreme not Kruger.

Also thought it was interesting that part of MTTM's defense was that the design was created to parody the "misogynistic vibe" of Supreme and that they are a feminist brand that supports equality, progression, bullshit, etc.

Supreme's legal counter to that was call out MTTM shirts that use "phrases that are not feminist but rather statements that objectify women and perpetuate negative stereotypes". (Will F*ck for Chanelâ?? and â??Want Me Hold Me F*ck Me Hate Meâ??)

I first kind of laughed this whole thing off at first but as it has progressed I'm finding it the details pretty interesting and I'm curious to see where this all lands.

ShineOn said:Seems Kruger hasn't ever cared about the Supreme logo but I think it is weird that they let MTTM "parody" it for all these years. Sounds like they only decided to take action after MTTM tried to file a trademark for "Supreme Bitch"

At the end of the day, anytime a streetwear brand is using that font on a red box, they are referencing Supreme not Kruger.

Also thought it was interesting that part of MTTM's defense was that the design was created to parody the "misogynistic vibe" of Supreme and that they are a feminist brand that supports equality, progression, bullshit, etc.

Supreme's legal counter to that was call out MTTM shirts that use "phrases that are not feminist but rather statements that objectify women and perpetuate negative stereotypes". (Will F*ck for Chanelâ?? and â??Want Me Hold Me F*ck Me Hate Meâ??)

I first kind of laughed this whole thing off at first but as it has progressed I'm finding it the details pretty interesting and I'm curious to see where this all lands.

agreed, i've definitely been following this. This is a very interesting case for designers and clothing company owners (and more) everywhere

It's definitely fun to watch, no doubt what MTTM did was a calculated risk, and I think all this publicity will likely just help them in the long run. I've learned that consumers really don't care who originally did something, or why, just the end result.

I think this sums it up quite well http://garywarnett.wordpress.com/2013/05/14/knowledge-reigns-supreme/

I really feel the whole misogyny angle MTTM are pulling is a sad attempt to gain attention.

yeah it is interesting, supreme probably just got upset because of how much money the parody made. yes, supreme copied kruger's style, but it's just futura and a red box, while mttm basically built their brand from using supreme's name.

i'm sure obey would be upset if i made $10 mil off of a parody shirt that said "obey bitch" with andre the giant, even though they make money off of andre's persona basically.

and then came this



http://loudmouse.bigcartel.com/product/loud-mouse-sue-me-shirt

Hi Guys,

I interviewed Leah McSweeney today on the aftermath of the Supreme x MOB case and she had some really interesting things to talk about business and how the MOB brand has come out the other end. Please let me know your thoughts on the interview!

http://tlgmagazine.com/mob-stronger-catapults-tenth-year-leah-mcsweeney-interview/

brand is lame who cares

I also write about streetwear for TLG Magazine. Check it out!

I stopped giving a crap about streetwear brands 13 yrs ago, so I guess I have no opinion on the Supreme fued.

carry on

how did this get spam bumped and people not notice?