Hey guys, just given the fact there is such a wealth of info, what would you say is the best way to attract and bring in potential customers? I'm trying to brainstorm on some things I could do in order to to connect with my customers. This past semester i decided to take a Bus. marketing class to get some more knowledge on this, as well reading a crap ton of books.
But in your opinion, what have been the most successful courses of action?
  • 8-bit ZOMBIE

    May sound obvious but using social sites is a great way to connect with existing customers and gain new fans.

    The fastest way to get people looking is CONTESTS. If there's one thing I've learned since starting 8BZ it's that people will do just about anything for a chance to win free stuff. You can post and hype your brand on social networks until your blue in the face and not get much attention. But put some prizes up for grabs and all of the sudden people come out of the woodwork to participate.

    If you go about contests in a smart way, you can get lots of attention and lots of new eyes on your brand simply by giving away a small amount of gear. Definitely worth it.

    Apart from that, social networks are also a fantastic way to connect one on one with customers and fans. If you make people feel welcome and a part of a "community", they WILL stick you.

    Bottom line, have fun with your social sites and your fans will have fun too. Create a fan community and give back to the people that support you and your brand. Be creative and make it enjoyable for people and you will see things grow.
  • OriginallyFresh

    I have to agree with the contest. My sister just recently started a small business making things for baby girls and boys and they kicked it off with a Facebook giveaway for a $16 headband. They went from 0 to 120 likes in less than a week with all the people participating.
  • ImViolent

    Well you're in college right? I'd talk to people at your college, post up flyers on the message boards around school talk about your brand to everyone you meet. I'd even go as far as setting up a stand at your school. But with my brand I handed a lot of stickers out at my school and always told people to go to my site and fb page to enter in a chance to win a free shirt and that I'd announce the winner at 200. But the contest/stickers really does work. I went from 50 likes to 200 in like 2 weeks.
  • Eureka!!!

    Yeah its pretty interesting, I've been watching various brands on Facebook just to get ideas, and its just crazy, some random person giving away a Macbook Pro got like 200 likes on facebook. as far as traffic to the site goes it varies so much everyday, last friday i was able to pull 127 views, and just trying to convert them to sales for the preorder is where i find challenges. I guess its back to the drawing board... thanks for the insight!
  • Jake DL

    Contests are pretty effective for gaining new fans and potential fans. Giving simple directions such as just 'liking' the page and 'sharing the post' goes a long way. I recently launched a new contest on Sunday and have had a great response so far. Its given us an additional 300 likes to the page.

  • ImViolent

    Eureka!!! said:Yeah its pretty interesting, I've been watching various brands on Facebook just to get ideas, and its just crazy, some random person giving away a Macbook Pro got like 200 likes on facebook. as far as traffic to the site goes it varies so much everyday, last friday i was able to pull 127 views, and just trying to convert them to sales for the preorder is where i find challenges. I guess its back to the drawing board... thanks for the insight!

    Getting sales is pretty difficult. Best way is to have a great product and story, you can have 10,000 people like your page but if you dont have a good product nobody is going to buy it. Usually your friends, friends of friends and family will be a huge part of your sales until you create a fan base outside of that group. Word of mouth is how I was selling a lot of my stuff, bmx races, school and friends/family. Even go into local shops and see if they'll sell your product even if your not making a huge profit off of it. Thats what I did and we set up a more permanent contract that was beneficial for the both of us.

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