Hey everyone,

I thought I'd take some time to introduce Ancestry Clothing.

My first line was released about 3 months ago but had been working on some stuff ever since so I was a little reluctant to post here, but almost everything has been done so I thought 'why not?'.

Anyway, I would love to hear your opinions (both positive and negative (as long as constructive)) on everything and anything.

check out the site - http://ancestryclothing.com/
and chuck us a 'like' on facebook if you feel inclined to do so - http://www.facebook.com/ancestryclothing

UPDATE:

Head on over to the facebook page http://www.facebook.com/ancestryclothing for your chance to win 2 free shirts plus delivery (AUSTRALIA ONLY - Sorry to everyone else)

BUT for everyone, use discount code: FACEBOOK to receive 15% off everything in-store.

I would also still love to hear everyone's opinion on the brand so far

Cheers!

Luke
  • DOOOM

    Looks cool!
  • TenTimesKarma

    The site and designs are pretty cool. Great job man.
  • Myth

    I feel searching through the product images is a little awkward, and it would benefit you more to have the whole tee as the first image you see.
    Apart from that it all looks sweet.
  • ANCESTRY

    Thanks DOOOM & 10X K!

    Myth said:I feel searching through the product images is a little awkward, and it would benefit you more to have the whole tee as the first image you see.
    Apart from that it all looks sweet.

    yeah, I definitely understand what you mean. Unfortunately with the site, the first image shown is what the background becomes - its kind of hard to explain, but it when I get some better quality product shots (near top priority) I may look into this further.

    Thanks for looking so far guys!
  • Loud Silence

    What plugin are you using if you don't mind me asking? (:x)
  • lonelykidsclub

    He's using WooCommerce ( http://www.woothemes.com/woocommerce/ ). Site looks great man. :)
  • dominantdinosaur

    love the site, but i have to agree at first i thought that was the only image you provided until i used my brain xD and saw the arrows, apart from that it was quick and nice to look at :) good work
  • ShineOn

    Site looks good but I'd work on improving that checkout flow. Way too much work on the user's end.
  • ANCESTRY

    lonelykidsclub said:He's using WooCommerce ( http://www.woothemes.com/woocommerce/ ). Site looks great man. :)

    yep, woo-commerce aint nuttin to fuck with

    Thanks for the kind words and advice lonelykidsclub, dominantdinosaur and shineon. appreciate you taking the time
  • xic

    Myth said:I feel searching through the product images is a little awkward, and it would benefit you more to have the whole tee as the first image you see.
    Apart from that it all looks sweet.

    word

    good job on the cleaness off this site
  • Skull With Hair

    no knock on the stuff, it's not bad. It just feels (to me) like i've seen it a dozen times before. Your manifesto says "In an age where everything seems like it has been done before, know that you are the difference.", but i really don't see that much difference (yet).

    clearly these aren't rips in any way, shape, or form, but with a name like Ancestry you'd think you'd want to really really distance yourself from a somewhat known brand like vicious History and it seems to be right there in the same style...










    again, not saying there is any copying going on. just pointing out that to me, someone who is seeing your brand for the first time, it just looks a lot like pretty much everything else i see now a days.
  • ANCESTRY

    Thanks SWH for the detailed feedback/critique. I can completely understand and appreciate what you're saying. As you said, there's been no intentional plagiarism but I can understand and see why you would think what you do as it is a fairly common mantra these days - as immensely ironic as that is.

    As aforementioned, this is the first release and I guess I'm still trying to find a solid direction for the brand to head toward but I think this is a very decent foundation but one that will develop. I'm not trying to undermine what I have done and agree that 'its a generic release etc' BUT at the same time, I can understand you position of opinion.

    I hope that makes sense
  • Skull With Hair

    yeah man for sure, you don't need to justify yourself to me. just wanted to give you an opinion from a different perspective. keep doing your thing.
  • ANCESTRY

    yeah, I know man I thought I would just give an in-depth response in case anyone had a similar appraisal. Thanks for the feedback mate.
  • TRIBE

    Designs are solid,site is a little cumbersome to me.
  • ANCESTRY

    TRIBE said:Designs are solid,site is a little cumbersome to me.

    thanks for the advice. Yeah it seems like the check out process is a little confusing to some, which I'll work on.
  • NVasion

    Awesome designs! The site looks good but I feel like the shop is a little bit too complicated. Is there a difference between "select options" and "show details"?
  • ANCESTRY

    NVasion said:Awesome designs! The site looks good but I feel like the shop is a little bit too complicated. Is there a difference between "select options" and "show details"?

    yeah, 3 of 4 designs were done by austin pardun and 'the discovery' by cutty - both amazing artists imo

    also, nah there's not, its unnecessary I know. I've been trying to figure a way to remove it all together. I'll be getting a bit of time to work on the site over the weekend so will fix it then!

    thanks for the kind words too NV !
  • liam_

    NVasion said:Awesome designs! The site looks good but I feel like the shop is a little bit too complicated. Is there a difference between "select options" and "show details"?

    i don't think there is and even if there is, its too small of a difference. the whole image should be clickable on the main page, get rid of those hovers and just make it one big target. you don't want to make it hard for the user and this site, while slick looking, is clunky as hell.

    when you select an option, that +/- situation is awkward and the add to cart button is way too small. i fully expect the add to cart button to show up next to the size and was annoyed when it didn't. get rid of the +/- because who is going to interact with it that way? give them a text box and be done with it, how often is someone buying multiples of the same shirt in the same size?

    agreed on showing the whole shirt on the first view as well, this is essential. i thought you were selling art prints at first and got annoyed (again) at having to nav through these flashy little interactions to get there. lastly, the opacity on hover of the image is unappealing, all just to highlight the ability to zoom. really think about these interactions and how they can obscure your product.

    your designs seem solid and the shop isn't bad, but there are a few areas that could make a huge difference if they're changed.
  • heat.

    That dead kings tee is nice!
  • ANCESTRY

    heat. said:That dead kings tee is nice!

    thanks !
  • kayas

    Sharp artworks you choosed feels so right, pal
  • ANCESTRY

    kayas said:Sharp artworks you choosed feels so right, pal

    thanks kayas!
  • Sjkraemer

    Your artist is very talented! The layout of your website is very professional!
  • vinbasshred

    I like the layout a lot.
    Sjkraemer said:Your artist is very talented! The layout of your website is very professional!
  • ANCESTRY

    thanks sjkraemer !
    vinbasshred said:I like the layout a lot.
    Sjkraemer said:Your artist is very talented! The layout of your website is very professional!

    yeah, I really like the way how no other site is like this (as far as I've seen) yes, it may need some tweaks here and there but I'm real happy with it.
  • _starryeyez_

    Awesome stuff!
  • ANCESTRY

    updated the info with a competition and discount code.

    thanks everyone for the feedback so far

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