Interesting little article involving Steve Jobs and Paul Rand.

http://davetrott.campaignlive.co.uk/2012/01/03/whats-wanted-v-whats-needed/
  • VIHMIRU

    AetoricDesign said:I don't have a Jobs-boner, but I've got a raging Rand. Will read.

    Yeah, this is more about Rand to be fair.
  • derekdeal

    they touch on this in job's biography. Rand got paid 100 grand for that logo. Also they went back to him years later to design a book cover for Job's sister, but she scraped it saying that it looked like garbage.

    this is the $100,000 logo btw.
  • Chreck

    derekdeal said:they touch on this job's biography. Rand got paid 100 grand for that logo. Also they went back to him years later to design a book cover for Job's sister, but she scraped it saying that it looked like garbage.

    this is the $100,000 logo btw.

    holy shit.
  • 8-bit ZOMBIE

    Chreck said:
    holy shit.

    I googled the logo after I read the article a few days ago and I said the same thing when I saw it, hahah. It was made back in the 80's but still.....it's pretty terrible. 100 grand ought to get you a hell of a lot more than that. Don't know how that dude sleeps at night.
  • Bedlam77

    8-bit ZOMBIE said:
    Chreck said:
    holy shit.

    I googled the logo after I read the article a few days ago and I said the same thing when I saw it, hahah. It was made back in the 80's but still.....it's pretty terrible. 100 grand ought to get you a hell of a lot more than that. Don't know how that dude sleeps at night.

    sounds like in a really big, soft, money stuffed bed
  • Geoff May

    For the era of that logo, I think it works. That said, it's nowhere near as timeless as a lot of Rand's other logos. It's actually very dated.
  • xic

    good read
  • VIHMIRU

    “Of course I’ll do lots of options, many, many of them. But you won’t see them, you don’t have to, that’s my job. I’ll see all the options and I’ll decide which one’s the best solution, and I’ll show it to you. But, if I show you all the options, you’ll just end up choosing the one you like, which means you’ll be doing my job. In which case I’m not really in charge of the design anymore, I’m just running the studio, and you’re the head of design.

    ^
    that's part i like about this; how he could say how it was going to be.

    most of you that design for clients... how many of you provide various options because you're asked to?

    how many of you take the paul rand approach, make your options, but only give your client what you feel is the best option?

    after all, you are the designer – you are the one that knows which option works best... but should that mean because a client is paying you, you should just let them have what they want?

    in some sort of way it feels like yes, but really, it should be no.
  • JeffByNight

    a tshirt for some band, yes, the other comps will end up going used at somepoint most likley anyways.

    a logo for a company paying me 100k, no
  • VIHMIRU

    JeffByNight said:a tshirt for some band, yes, the other comps will end up going used at somepoint most likley anyways.

    a logo for a company paying me 100k, no

    but what does the client know about design? unless the client is a designer too.

    if you went to a company (having chosen the company from existing work examples) to commission some work in an industry you know nothing about... would you take your own opinion over their recommendations?
  • JeffByNight

    Im saying i would do the exact same thing Rand did regarding showing the comps he felt fitting and not 20 different ones.

    A tshirt graphic is different.

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