Obviously this business is kinda trend driven but I'm just amazed by the lack of brand differentiation currently amongst new brands. This got me thinking...

What do you think are the worst cliches that brands are currently using?

Do you think there's such a thing and if there is, do you think it's a bad thing?

An obvious example being the whole roman numeral thing i.e Est. MMXI

I'm interested to see what the general consensus is amongst you guys!
  • atomicchild

    All of them

    Yes

    No
  • dobi

    fucking owls.
  • Vokesy

    dobi said:fucking owls.

    hehe, reminds me of when i used to stalk emptees.....
    -insert owl gif-
  • Serji Gold

    Most start up UK brands use some sort of an upside down cross on one or more garments for their first release and go for a dark gloomy atmosphere to portray themselves.
  • William Henry

    Three stars.
  • VIHMIRU

    did someone say owls? ;) hahaha. in my defense, my brand was established long before that trend happened.
  • DanielAndHisArt

    indians
  • BatemanBex

    I take it the whole owl thing came from a mix of traditional tattoo culture and secret societies.

    Serji Gold said:Most start up UK brands use some sort of an upside down cross on one or more garments for their first release and go for a dark gloomy atmosphere to portray themselves.

    I don't think there's anything wrong with trying to create an 'atmosphere' when creating your brand, as that's what all brands try to do in one way or another. I do agree that the whole crucifix thing has suddenly blown up. It must suck being the first to market with an idea/symbol you've researched and then it blows up and gets popular.
  • Adhesive Hippo

  • jumpy

    using the X with four letters around it for a logo or design
    can also be arrows, bones or other items crossing each other
  • BatemanBex

    jumpy said:using the X with four letters around it for a logo or design
    can also be arrows or other items crossing each other

    Yeah this seems to be pretty big right now.

    Do these 'cliches' put you off buying from the brands that use them or do you overlook it?
  • alexpolicastro

    Skulls, gore and goat horns. But those also sell really well. Just like why people choose owls and indians. Because people like them.
  • miles to go

    Skulls are like jeans. Always in season and will never not be a staple.
  • Cutty.

    Theres a thin line between cliche and motif. I think a lot of really good motifs have become trendy lately, like the all seeing eye. I think the "x" with four letters around it, and "skulls" can fall in that category too. They'll always be awesome, and they'll always be used in art. What makes it cliche is not having any rhyme or reason behind it, like just slapping an all seeing eye or an upside down cross on something to make it sell.
  • Divine Beast

    Owls man

    Owls and anchors
  • TheUTee

    dobi said:fucking owls.

    fucking silhouettes
  • Vokesy

    wait wait wait.....

    "since 2011" or "established 2011" . . . that or selling tees on sites with just the digital mockup, not actual photographs of items.
  • BatemanBex

    Cutty. said:Theres a thin line between cliche and motif. I think a lot of really good motifs have become trendy lately, like the all seeing eye. I think the "x" with four letters around it, and "skulls" can fall in that category too. They'll always be awesome, and they'll always be used in art. What makes it cliche is not having any rhyme or reason behind it, like just slapping an all seeing eye or an upside down cross on something to make it sell.

    I think this is pretty spot on. It kinda comes down to brand cohesion and having that underlying theme running throughout your brand.
    This is why the brands that blindly follow trends come and go and the brands like miles to go are still going strong.
  • RoboPickle

    I see snakes are coming up a lot lately.
  • dobi

  • TheUTee

    &'s
  • Vokesy

    bleeding cowboys?
  • Tom Philibeck

    inverted crosses and pentagrams.
  • jumpy

    black print on heather/grey tees

    and ugly tv show parody tees, looks like some sites will print anything with a parody, even with average design
  • TheUTee

    food and baked goods
  • RobotTiger

    jumpy said:black print on heather/grey tees

    and ugly tv show parody tees, looks like some sites will print anything with a parody, even with average design

    black print on heather grey always looks good
  • jumpy

    RobotTiger said:
    jumpy said:black print on heather/grey tees

    and ugly tv show parody tees, looks like some sites will print anything with a parody, even with average design

    black print on heather grey always looks good

    just seems to be booming at the moment, but i love heather grey

    TheUTee said:food and baked goods

    havent seen a lot lately for a change
  • meltmybones

    vintage graphics and established in... Brands like local advancers which seemed to be going for a hip-hop streetwear feel having this kind of stuff just makes no sense to me. I still can't quite figure out why they've got their store labeled as canteen on their site either.
  • vinh291

    triangles
    deer
  • Sam Weinberg

    TheUTee said:
    dobi said:fucking owls.

    fucking silhouettes

    haha!
  • GNARZILLA

    Quality goods since...
  • AngrySpade

    RoboPickle said:I see snakes are coming up a lot lately.

    Yes!
  • Jupit

    "goofy" comic characters/monsters with elongated/cut in half limbs, enlarged eyes etc. plus candy colours...
  • MattyVF

    Brand names that are ________ & ________.
  • RoboPickle

    Jupit said:"goofy" comic characters/monsters with elongated/cut in half limbs, enlarged eyes etc. plus candy colours...

    I have only seen few around also cartoons aren't really suppose to be anatomically correct.
  • Jupit

    RoboPickle said:
    Jupit said:"goofy" comic characters/monsters with elongated/cut in half limbs, enlarged eyes etc. plus candy colours...

    I have only seen few around also cartoons aren't really suppose to be anatomically correct.

    anatomically correct... that wasn't my point. and look harder.
  • Obscure

    I printed something for a small band the other day and i didn't realize, they didn't realize... no one realized apart from the guy that does all the QC here that he had put MXii ...... i felt bad for the guy but he laughed it off.
  • IanRawle

    dobi said:

    Need more dreamcatcher shirts!
  • Craig Robson

    MMXI MMX
  • JeffByNight

    people trying to do this whole vintage americana thing

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