Hey Mintees,
just letting everyone know about the new line that dropped about an hour ago. New direction than what it used to be. Any questions, advice, comments on it would be awesome. Thanks for looking!

http://diamondheadclothing.com
  • Serji Gold

    "Tools of the Trade" is my favourite out of the whole line.

    I noticed that your "About" has some grammatical errors here and there, which make some things not clear. I still don't know "The Original Meaning" after reading it too, although it seems to have potential. :)

    Keep it up!
  • Craig Robson

    the products look great, i still need to get the Hawaiian nightmare shirt.
  • DOOOM

    Really nice work! Cool stuff!
  • Perception Apparel

    Looks a lot better than before! Wish the product pictures were bigger but nice job with the new look =)
  • Artbysirb

    I love this stuff!
  • Dr_Worm

    New stuff looks really good.
    Only thing- I can't stand when companies include "clothing" in designs.
  • Peter Takis

    Huge improvement. Great work!
  • gaunty

    I'd wear the machete one.
  • Daniel FreshBot

    Everything Looks Good i would only recommend better product shots in your store, all you gotta do is make each product shot image into a perfect square and it will help alot.
  • Throatpunch

    Really appreciate it everyone! Stoked to hear everyone's into the new stuff, this is all getting a WAY better response than the old stuff.

    Perception Apparel said:Looks a lot better than before! Wish the product pictures were bigger but nice job with the new look =)

    Thank you! and they should be pretty big when you click the image for a larger view, if that doesn't do it then right click "view image" to view a really big image.

    Daniel FreshBot said:Everything Looks Good i would only recommend better product shots in your store, all you gotta do is make each product shot image into a perfect square and it will help alot.

    I'll definitely at least shape them into the same shape, I can see that looking much nicer.

    Serji Gold said:"Tools of the Trade" is my favourite out of the whole line.

    I noticed that your "About" has some grammatical errors here and there, which make some things not clear. I still don't know "The Original Meaning" after reading it too, although it seems to have potential. :)

    Keep it up!

    "The Original Meaning" was a phrase that I coined from having some actual substance/meaning on the products. The direction of the brand is sort of getting back to the history of life here in hawaii, which is something I feel has alot more substance than a shark on a surfboard, even though I love Ben Lande's design.

    Thanks Craig, Doom, Sirb, Worm, Peter, and Gaunty!
  • Throatpunch

    Really appreciate it everyone! Stoked to hear everyone's into the new stuff, this is all getting a WAY better response than the old stuff.

    Perception Apparel said:Looks a lot better than before! Wish the product pictures were bigger but nice job with the new look =)

    Thank you! and they should be pretty big when you click the image for a larger view, if that doesn't do it then right click "view image" to view a really big image.

    Daniel FreshBot said:Everything Looks Good i would only recommend better product shots in your store, all you gotta do is make each product shot image into a perfect square and it will help alot.

    I'll definitely at least shape them into the same shape, I can see that looking much nicer.

    Serji Gold said:"Tools of the Trade" is my favourite out of the whole line.

    I noticed that your "About" has some grammatical errors here and there, which make some things not clear. I still don't know "The Original Meaning" after reading it too, although it seems to have potential. :)

    Keep it up!

    "The Original Meaning" was a phrase that I coined from having some actual substance/meaning on the products. The direction of the brand is sort of getting back to the history of life here in hawaii, which is something I feel has alot more substance than a shark on a surfboard, even though I love Ben Lande's design.

    Thanks Craig, Doom, Sirb, Worm, Peter, and Gaunty!
  • Ed.

    Huge improvement! Digging tools of the trade.
    Not sure if its just me but I'm getting a bug with the rollovers.
    Its showing a white box around everything and I can see the before/after rollovers.
  • Throatpunch

    Ed. said:Huge improvement! Digging tools of the trade.
    Not sure if its just me but I'm getting a bug with the rollovers.
    Its showing a white box around everything and I can see the before/after rollovers.

    you have to use either safari, google chrome, or the latest firefox update... IE is for chumps!

    Appreciate the compliment!
  • GNARZILLA

    Very fucking impressed. The overall look and feel of the line is great. So much better than before, great to see brands grow up and ditch trends. Best of luck.
  • Throatpunch

    GNARZILLA said:Very fucking impressed. The overall look and feel of the line is great. So much better than before, great to see brands grow up and ditch trends. Best of luck.

    Thanks gnar!
  • luismtz

    Everything looks awesome!. Just one thing, if you lose the black on the splash page, it would look like 10 times better (IMO).

    e.g.:
  • Throatpunch

    luismtz said:Everything looks awesome!. Just one thing, if you lose the black on the splash page, it would look like 10 times better (IMO).

    e.g.:

    Hey thank you Luis! Unfortunately I have no idea how to change the website :/ I could contact the guy who designed it but I don't feel like bothering him at the moment.
  • Nigel1904

    I am loving the new look, and the designs are solid, but i just wish the product pictures were bigger, but apart from that, sick!
  • Throatpunch

    Nigel1904 said:I am loving the new look, and the designs are solid, but i just wish the product pictures were bigger, but apart from that, sick!

    Can anyone tell me why this is happening? for me, with a 22" monitor, the product shots take up most of my screen when you click the image. Can anyone help me with this? Thank you for the feedback though nigel!
  • William Henry

    The site needs work. The images in the nav do not display correctly. You can see the mouse over images behind the white nav images. Also the white borders are distracting. Also, why have a site when half the links go to other places. The store and blog are both hosted elsewhere. Seems kind of pointless just to have basically a splash page with links to other places.
  • Throatpunch

    William Henry said:The site needs work. The images in the nav do not display correctly. You can see the mouse over images behind the white nav images. Also the white borders are distracting. Also, why have a site when half the links go to other places. The store and blog are both hosted elsewhere. Seems kind of pointless just to have basically a splash page with links to other places.

    The images don't display correctly because you're either using IE or an older version of firefox.

    I see what you mean about the website. To me, it seemed to make sense to have a site that links to all those places. Plus I'd rather have "diamondheadclothing.com" link to somewhere other than say a facebook page or a tumblr page. Appreciate the feedback though man, makes me want to integrate the store and the blog in the future.
  • OptimisticDesigns

    Serji Gold said:"Tools of the Trade" is my favourite out of the whole line.

    I noticed that your "About" has some grammatical errors here and there, which make some things not clear. I still don't know "The Original Meaning" after reading it too, although it seems to have potential. :)

    Keep it up!

    My thoughts exactly. Just purchased "Tools of the Trade." Couldn't pass that up!
  • Throatpunch

    OptimisticDesigns said:
    Serji Gold said:"Tools of the Trade" is my favourite out of the whole line.

    I noticed that your "About" has some grammatical errors here and there, which make some things not clear. I still don't know "The Original Meaning" after reading it too, although it seems to have potential. :)

    Keep it up!

    My thoughts exactly. Just purchased "Tools of the Trade." Couldn't pass that up!

    hey thank you! that'll go out tomorrow :)
  • Wyndelle Remonde

    solid designs.. Tools of the Trade owned!
  • Throatpunch

    Wyndelle Remonde said:solid designs.. Tools of the Trade owned!

    not sure what you mean brotha
  • William Henry

    Throatpunch said:
    William Henry said:The site needs work. The images in the nav do not display correctly. You can see the mouse over images behind the white nav images. Also the white borders are distracting. Also, why have a site when half the links go to other places. The store and blog are both hosted elsewhere. Seems kind of pointless just to have basically a splash page with links to other places.

    The images don't display correctly because you're either using IE or an older version of firefox.

    I see what you mean about the website. To me, it seemed to make sense to have a site that links to all those places. Plus I'd rather have "diamondheadclothing.com" link to somewhere other than say a facebook page or a tumblr page. Appreciate the feedback though man, makes me want to integrate the store and the blog in the future.

    You should really fix the images though. No matter what browser someone is using, there is no reason why mouse overs and borders on images should be there. I did my first mouse overs seven years ago and never had those problems. Not everyone is going to have the latest release of their browser. I also feel like you could decrease the size of the header image a bit. There really shouldn't be any reason for someone to have to scroll down on that homepage. It makes it look more like a splash page than anything else. Scrolling down just to be able to click links is kind of a waste. The header image should also link back to the homepage, that way you can get rid of the home link in the nav altogether. All of those problems are really distracting and make the site look low budget. The shirts are pretty good, I just feel that site is holding you back.
  • Throatpunch

    William Henry said:
    Throatpunch said:
    William Henry said:The site needs work. The images in the nav do not display correctly. You can see the mouse over images behind the white nav images. Also the white borders are distracting. Also, why have a site when half the links go to other places. The store and blog are both hosted elsewhere. Seems kind of pointless just to have basically a splash page with links to other places.

    The images don't display correctly because you're either using IE or an older version of firefox.

    I see what you mean about the website. To me, it seemed to make sense to have a site that links to all those places. Plus I'd rather have "diamondheadclothing.com" link to somewhere other than say a facebook page or a tumblr page. Appreciate the feedback though man, makes me want to integrate the store and the blog in the future.

    You should really fix the images though. No matter what browser someone is using, there is no reason why mouse overs and borders on images should be there. I did my first mouse overs seven years ago and never had those problems. Not everyone is going to have the latest release of their browser. I also feel like you could decrease the size of the header image a bit. There really shouldn't be any reason for someone to have to scroll down on that homepage. It makes it look more like a splash page than anything else. Scrolling down just to be able to click links is kind of a waste. The header image should also link back to the homepage, that way you can get rid of the home link in the nav altogether. All of those problems are really distracting and make the site look low budget. The shirts are pretty good, I just feel that site is holding you back.

    Definitely see the point you're making about the mouse overs as well as the header image, will have my friend look into that asap!

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