Hey guys.

I’ll start off by introducing myself as Ben (the owner of VIHMIRU) and I am based in the East Midlands region of the United Kingdom.

VIHMIRU is a lifestyle brand that caters for people who stay up late. You can find more information on the website.

The online store will be launching in 2010 with a selection of products.

Let me know your thoughts, reactions etc.

VIHMIRU
  • Sol Amstutz

  • Jake Ward

    nice dude i like the sound of it. nice to see a new uk brand in works

    good luck on your venture
  • lmt337

    Jake Ward said: nice dude i like the sound of it. nice to see a new uk brand in works

    good luck on your venture

    Ditto.
  • VIHMIRU

    rawkidrocks said: I like the simplicity and the minimal look you're having right now. Looks pro enough and promising so far.

    About the blog.
    To be honest: I only read the first sentence of the latest post and closed the tab. Nobody wants to read that amount of text in this context. The only way to keep your readers somewhat interested and still keep the amount of text, is to add images that relate to it.
    Personally i like to read a company's history, aspecially if it's a big company who's been around for years and has made millions. But when an upcoming company or brand posts a story of how they started, mostly i won't even read it cause i don't know the company that well and most of the times it's not that interesting cause they just don't have that much of a history. So i would suggest to keep the posts as short as possible, ofcourse communicating exactly that what you want the readers to know.

    EDIT:
    I've read the post and have to say there's no coherence in the text. The way it's written doesn't make much sense. So if you decide to keep this amount of text, please takee a critical look at this. I'm Dutch so i can't help you with that ha! I'm having a hard time typing all this already...

    thanks for the input. i'll definitely review everything, and yea, i see your point about relevant pictures! i'll definitely revise these two posts in the next day or two.

    i pretty much just wanted to get the site up.
  • VIHMIRU

    Jake Ward said: nice dude i like the sound of it. nice to see a new uk brand in works

    good luck on your venture

    thanks dude.
  • VIHMIRU

    skull with hair said: i hate owls now


    hahah. sorry :P
  • VIHMIRU

    lmt337 said:
    Jake Ward said: nice dude i like the sound of it. nice to see a new uk brand in works

    good luck on your venture

    Ditto.

    thanks.
  • VIHMIRU

    rawkidrocks said:
    remz said:
    rawkidrocks said: I like the simplicity and the minimal look you're having right now. Looks pro enough and promising so far.

    About the blog.
    To be honest: I only read the first sentence of the latest post and closed the tab. Nobody wants to read that amount of text in this context. The only way to keep your readers somewhat interested and still keep the amount of text, is to add images that relate to it.
    Personally i like to read a company's history, aspecially if it's a big company who's been around for years and has made millions. But when an upcoming company or brand posts a story of how they started, mostly i won't even read it cause i don't know the company that well and most of the times it's not that interesting cause they just don't have that much of a history. So i would suggest to keep the posts as short as possible, ofcourse communicating exactly that what you want the readers to know.

    EDIT:
    I've read the post and have to say there's no coherence in the text. The way it's written doesn't make much sense. So if you decide to keep this amount of text, please takee a critical look at this. I'm Dutch so i can't help you with that ha! I'm having a hard time typing all this already...

    thanks for the input. i'll definitely review everything, and yea, i see your point about relevant pictures! i'll definitely revise these two posts in the next day or two.

    i pretty much just wanted to get the site up.

    Haha i can relate to that man. When your stoked about something you just want it to GO! Anyway, forgot to mention, i'm liking the logo and the name. As Jake said: it has a nice ring to it. Again, good luck.

    thanks dude, and your feedback is appreciated and has been taken on board! :)
  • KrisK

    Hey, I live in the East Midlands too! Website looks awesome, good luck with it!
  • VIHMIRU

    KrisK said: Hey, I live in the East Midlands too! Website looks awesome, good luck with it!

    cool! and thanks!

    rawkidrocks said: Those bizcards are looking great! What stock did you use? They look solid and thick. Dope!

    thanks! they are on 400gsm silk artboard i believe. very solid indeed. i'm quite happy with how they turned out.
  • Joshua Stomberg

    you better offer up some awesome sweatpants, as a night owl artist, I spend a lot of time in the comfiest bottoms i can find.
  • quakerninja

    Just a first impression, I don't know how to say it, and therefore I can't remember it. That's going to be a hurdle. Second that is way way way way way way way way to many cards dude.
    I'm interested to see how this brand plays out. Owl based clothing is interesting.
  • VIHMIRU

    sittingduck said: you better offer up some awesome sweatpants, as a night owl artist, I spend a lot of time in the comfiest bottoms i can find.

    yea, sweatpants are most definitely on the cards. i have a few ideas of things i want to do, some are way in the future in the forms of cut and sew, completely custom pants and hoodies, jackets and shirts etc. all put together with night owls in mind.

    the first few t-shirts will have no-nonsense, simple and clean designs. but for the next run i'm working on more involved designs still keeping them simple as possible.

    quakerninja said: Just a first impression, I don't know how to say it, and therefore I can't remember it. That's going to be a hurdle. Second that is way way way way way way way way to many cards dude.
    I'm interested to see how this brand plays out. Owl based clothing is interesting.

    not quite sure i get what you mean dude? what hurdle? i got 5,000 cards for £300 which is super cheap for the cut, stock and finishing options i chose. so i took advantage of ordering more for less.

    i'm also interested!...
  • VIHMIRU

    statik said: I've worked graveyard for the past eight years and counting. That said, I'll be watching you.

    I know one thing I would really like is a custom zip hoodie with some of the comfiest pockets lined on the inside, no more cotton.

    i know what you mean about the cotton thing! who knows... if things take off a custom zip hoodie could well be on the horizon.

    CallumGreen said: This looks like it could really blow up!
    I want some of those business cards NOW.

    thanks dude! fingers crossed! i'm waiting on a printer to get back to me at the moment with a quote for stickers.

    once i have these printed i may send out little promo packs to people that want them; few cards and some stickers.
  • Sam Montana

    Looking forward to what this is gonna be. I like the theme of the brand, as I'm pretty much always working late, going out and sleep a lot during the day.
  • VIHMIRU

    Sam Montana said: Looking forward to what this is gonna be. I like the theme of the brand, as I'm pretty much always working late, going out and sleep a lot during the day.

    that's what i like to hear! yea, i'm a late worker myself. i've worked some crazy hours and even 3-days in a row all nighters. this work ethic, my interest in fashion and my ability as an artworker/designer has lead me down this path.

    statik said: I def. want some business cards and I would sport one of those as a sticker if you kept it as clean as that. I never been a fan of text on a design which is the catch22 when it comes to advertising.

    So yes that hoodie I mentioned would be amazing as well as beanies especially with the bill. Being a creature of the night I like to dress comfortable as possible and warm.

    Is every single design gonna relate to owls or would you have cameos of other nocturnal animals of the night? Not to knock your direction but you should consider expanding who or what is also nocturnal. This will expand your customer base because for all you know some people might find owls boring. Maybe consider other animals because there's plenty that come out at night and work on a way to throw in the owl logo in so it doesn't look forced. Just a thought. I support regardless, after all I am typing this at 5:30am

    i mentioned when replying to callum that i might send out small promo packs of cards and stickers once i have them printed.

    this year will probably consist mostly of t-shirts with a fair few surprise items here and there to gauge how well they sell to then take a look at how to tackle 2011. obviously if things do well quickly and people are feeding back that they want certain items then they will probably come sooner.

    not every single design, no. i'm still toying around with how to release the shirts, but at the moment they will be small collections that work off a theme for that particular release.

    no, your not knocking my direction because i've already explored that avenue and already have some ideas to incorporate into the brand ;) i initially did this research when deciding which nocturnal animal/creature to use for the main identity and i only chose the owl just because of it's link with 'night owl' (how we refer to people who stay up late). so don't worry on that front. you won't be overloaded with owls. i'm thinking of doing a logo drop on my less owl related t-shirts, kinda like how johnny cupcakes uses his logo in inventive ways.

    for the next release after the launch, and each release thereafter i plan to have two distinct feels to the designs. one will be very clean and simple and the other more illustrative and involved. this will hopefully cater to everyones design tastes within particular age ranges.

    and thanks for the support, it's very much appreciated!
  • DeadRight

    Nice to see a new clothing brand from my neck of the woods (east midlands).

    It definitely looks interesting. I will be keeping an eye out.
  • ShineOn

    Definitely feeling concept behind the brand.
    Just did this design a month ago, seems like it would have been better suited for you guys!
  • blakecan

    This is super relevant right now - It's 3am and I'm going to be awake for at least another 12 hours working. Best of luck.
  • Elliothread

    Was surprised to see such a proffesional looking website, the buisiness cards looook awesome.

    Really makes me want to stop being so laid back about not having anything done yet.

    Wish you the best of luck
  • kevinsylvia

    those cards are awesome.
  • Christiane

    the LOVE the business cards.
  • El Presidente

    what is VIHMIRU, does it have a meaning?
  • wotto

    i like what i see, If that clean style is on ur shirts i'll be buying.
  • bencat

    statik said:
    jordan:ZTC said: i hate that name....you may wanna change it up before you really launch but i like the idea and theme for sure! i wish you luck! sweet logo too.

    I wasn't gonna say anything when you first commented you hate the name but since you commented a second time well you just dug your own grave.

    i think its a pretty shit name too. at less Zebra thunder is o...k
  • Diapano

    Nice name, cool logo !!!!

    Good work
  • Ben Danger

    Looks good. Heres another brand for night owls-

    http://thirdshiftclothing.com/store/index.php?main_page=page_2

    "Third Shift Clothing is an up and coming clothing line that represents the ultimate late night lifestyle. From closing down the bars to cramming for that exam the night before, Third Shift has been keeping it fresh on the streets of Burlington, Vermont since 2004. It's all good here at Third Shift, as long as it's late night."
  • Smiths Canvas

    jordan:ZTC said: i hate that name....you may wanna change it up before you really launch but i like the idea and theme for sure! i wish you luck! sweet logo too.

    There is nothing wrong with his name. It rolls really nice. And i'm sure it meshes with the concept. But hay maybe it should be Owl Explosion or something that is as strong of a household name as Zebra Thunder.
  • Diapano

    VIHMIRU > Zebra Thunder Clothing
  • VIHMIRU

    DeadRight said: Nice to see a new clothing brand from my neck of the woods (east midlands).

    It definitely looks interesting. I will be keeping an eye out.

    glad to hear it. thanks!
  • VIHMIRU

    ShineOn said: Definitely feeling concept behind the brand.
    Just did this design a month ago, seems like it would have been better suited for you guys!

    yea, i've seen that design… loud and obnoxious right? when i was putting the finishing touches to my brand ID, all of a sudden there was a flurry of owl designs coming out and i was like aarrgh. hahah.

    nice work on the design. you come up with the tag line midnight society? i like it.
  • VIHMIRU

    Blake Fathom said: This is super relevant right now - It's 3am and I'm going to be awake for at least another 12 hours working. Best of luck.

    a hardcore night owl! thanks for the good luck!
  • VIHMIRU

    ThreadThirst said: Was surprised to see such a proffesional looking website, the buisiness cards looook awesome.

    Really makes me want to stop being so laid back about not having anything done yet.

    Wish you the best of luck

    what are you trying to say? hahah. i don't release anything until i'm 100% happy with it and i've been working on the ID and how the website should look for months. i've even coded custom 404 pages.

    yea, these kinds of posts inspire me big time, i hope it does the same for you and you get cracking on with your brand.

    thanks for the good luck… same to you also.
  • VIHMIRU

    jordan:ZTC said: i don't like the name since it's difficult to remember but this is a really cool theme and idea. Cool logo. Good luck with this man!

    i think people that have trouble remembering it will eventually learn it and it'll stick. it is original and unique so it only works in my favour because it can't be confused with anything else.

    thanks for the feedback, i appreciate it.
  • VIHMIRU

    mistahfred said: Everything looks great so far, hopefully the drop wont disappoint. VIHMIRU is a nice catchy name aswell, safe.

    thanks very much… so no pressure then? heheh. hopefully it won't disappoint! i think its a catchy name too :)
  • VIHMIRU

    kevinsylvia said: those cards are awesome.

    thanks dude!
  • VIHMIRU

    thepineapplekid said: im diggin this. though the preview reminds me of supreme and obey stuff. ill be on the lookout.

    glad you approve! yea, the first guy to comment mentioned obey. italicised type in a rectangle, who knew! lol. i guess my owl may appear slightly like the obey face but they are two different illustration styles using the same black line work feel.
  • VIHMIRU

    CDR said: the LOVE the business cards.

    thanks miss robinson :)
  • VIHMIRU

    ShirtFight.com said: what is VIHMIRU, does it have a meaning?

    it's original and unique so it cannot be compared to or confused with anything else and because it is unique its only association will be with my brand.

    so, no meaning other than the above really.
  • VIHMIRU

    wotto said: i like what i see, If that clean style is on ur shirts i'll be buying.

    cool cool! that clean style will indeed be on my shirts.

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