From what first started as a blog of idioms, principles, and axioms of a lifestyle that is becoming a dying breed in today's generation, has evolved into a brand. A brand that signifies a lifestyle of dying traits that are keys to the type of life we live.
In 2010, the Last Of A Dying Breed brand was brought up in the city of dreams of Honolulu, Hawaii. The creation of fly casual gear designed with a purpose.
Last Of A Dying Breed is about a lifestyle, a lifestyle endangered of extinction. It pertains to a certain group of people, the few that is set apart the masses. The people who actually think these days, the enlightened ones, the 1%, the ones that don't just stand for the status quo, the individuals, the ones who "get it", etc., people who posses the dying traits of the generations today. The knowledgable, the wise, the humble, the leaders, the innovators, the ones who change the world...
It honors those of the past, represent those of the present, and inspire those who are not. The "Last" in Last Of A Dying Breed pertains to that certain group.
It is our purpose to represent and live the traits that are dying today - wisdom, knowledge, power, thinking, learning, being an individual, etc., so that one day "...the Last shall be the first..."
With every design holding its own meaning, the Last Of A Dying Breed is more than just a brand, it's a lifestyle. So, as you rock the gear, you are reminded what we stand for and ultimately leading you to have a bit of a different swagger than the rest of the world.
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